A campaign is a purposeful, organized, multi-pronged initiative to create change within a fixed timeline. For transit agencies, adopting a campaign strategy for bus stop balancing entails coordinating across departments, securing sufficient resources to do the job well, crafting a winning message, and engaging directly with riders.
Using a campaign strategy, agencies like Cincinnati Metro and Gold Coast Transit in Ventura, California, successfully consolidated stops and sped up trips for thousands of riders with minimal complaints or opposition. Agency leadership committed the staff time and funding to position the bus stop balancing initiatives for success.
In contrast, when bus stop balancing is housed solely within a transit agency’s planning division — as is often the case — the effort tends to fall short. Without the explicit backing of agency executives and political leadership, and lacking the capacity to communicate effectively to riders or to government partners, a self-contained process will fail.
A bus stop balancing initiative in Albuquerque, New Mexico, for example, did not engage elected leaders or the agency’s communications team. Misinformation started swirling, and the effort was put on hold.
This brief shares examples of how a campaign approach to bus stop balancing can overcome the challenges inherent to the task. Through successful bus stop balancing campaigns, agencies can provide quicker, more reliable trips for riders, more amenities at stops, and more comfortable walks to transit.