Bus Stop Balancing: A Campaign Guide for Agency Staff

America’s bus stops are too close together. In many cities, it’s not uncommon to see bus stops every other block — or even closer. Given that buses spend 20% of their time at stops, reducing the overall number of stops can dramatically speed trips for riders. But bus stop balancing isn’t without friction. Transit riders often feel ownership over their bus stops. Asking people to walk farther to something that used to be at their doorstep can be a tough sell. To minimize and overcome pushback, transit agencies across the country have found success by approaching bus stop balancing with a comprehensive campaign strategy.