How to Talk About Transit in a Way That Inspires: The Transit Messaging Handbook

Expanding and improving public transit is essential to achieving climate and justice goals. Yet transit champions often face an uphill battle to broaden public support for this vital service. To overcome these narrative challenges, TransitCenter partnered with ASO Communications in 2023 to develop and test race and class-conscious messages that increase and broaden public support for transit. We’re excited to present the results of this messaging research in our brand-new handbook, “How to Talk About Transit in a Way That Inspires.” The handbook is full of communication strategies to help you and your allies win the transit your communities deserve. It includes a breakdown of the rationale behind each component of the winning messages that emerged from the research and examples of how TransitCenter and our field network have been putting them into practice.