Communicating the Crisis - TransitCenter

Communicating the Crisis

Click here to watch a recording of the event.

This talk is part of the TransitCenter’s “Transit and COVID-19: The Online Event Series”

The COVID-19 crisis has placed remarkable demands on communications staff at transit agencies. They’ve been tasked with staying on top of rapidly shifting public health guidelines and transit schedules, and relaying those changes legibly to riders. They must deliver bad news about ridership loss, service cuts, and protective personal equipment shortages. They must find a balance between reassuring riders that transit is safe enough to ride, but discouraging people from riding for non-essential trips. And in the face of financial catastrophe, they must publicly advocate for their systems. 

Where some agencies have struggled, SF BART’s social media team has excelled, providing clear, consistent, and transparent communications that have become an invaluable resource for riders, the media, and elected officials. Join TransitCenter’s Hayley Richardson and Alicia Trost, BART’s Chief Communications Officer, for a discussion about building public support for transit before, during, and after a crisis. 

Please note: This is a webinar on Zoom. For security purposes, only registered Zoom users will be able to RSVP.

Once you RSVP for the event on Zoom, you will be sent an email with a unique URL to join the online event on Wednesday, April 22nd.