To shift the narrative so that many more people see transit as an essential service deserving of more funding
We must shift the narrative so that many more Americans see transit as an essential service deserving of more funding and priority than it currently receives. The prevailing narrative that car-centered lifestyles symbolize freedom and that transit is an unsafe, inferior product that wastes public funds has long impeded the work of advocates. We must sow a different narrative —leading with shared values—that highlights the flaws in our current transportation priorities, fostering a growing awareness of the need for improvement and galvanizing support for change.