This project grant support grant provided resources to Catskill Mountainkeeper (CMK), to develop, test, and deploy new messaging to challenge these assumptions and shift public beliefs over time, in close coordination with TransitCenter’s narrative change strategy. Working with the New Yorkers for Transportation Equity (NYFTE) coalition, CMK pushes NYS DOT to develop statewide regulations implementing the Climate Leadership and Community Protection Act to reduce greenhouse gas emissions and increase multi-modal transportation, especially in disadvantaged communities. Through TransitCenter support, CMK will develop a strategic communications plan centered on narrative change to increase the value of transportation accessibility and choices while decreasing car-centric planning, sharing statewide stories and amplifying marginalized voices to build broad political and public support.