This project grant support grant provided resources to Pittsburghers for Public Transit (PPT), to develop, test, and deploy new messaging to challenge these assumptions and shift public beliefs over time, in close coordination with TransitCenter’s narrative change strategy. Working with Transit Center and the Transit for All PA! Coalition, PPT aims to identify transit narratives that resonate with Pennsylvanians and can be spread throughout communities to influence politicians and policy. The organization will educate the Transit for All PA! team on effective narrative-building approaches through group trainings, expert collaboration, and hands-on experience with social media and website projects. PPT is also building a comprehensive communications program that will provide a foundation for the campaign’s communications strategy, determining appropriate messages for specific audiences and platforms through both paid and organic content approaches.